With Pitti Uomo being officially over, the fashion crowds are moving from Florence to Milan for Milan Fashion Week. Next to visiting the shows of some of the most prestigious luxury brands, Milan of course also has its very own go-to trade show. WHITE Milano is the perfect environment to get a sense of what is coming up next and to pick up some of the more unique and innovative young brands that are making moves around the globe. Continuing our partnership with WHITE, we once again curated the show’sWOW section this season, bringing on board young fashion brands from all around the world, to showcase their collections to an international affluent group of buyers. Also we used this weekend to walk the main halls of the show and present you here above some of our favorite brands that we came across.The selection includes the following brands: 3.Paradis, Adyn, ASSK, Cottweiler, CSB London, FUTUR, Harmony Paris, INAN, Jason Markk, Les Incompetents, maharishi, MISBHV, Nonconformist, Teva, Uppercut and VFILES Sport Plus. From streetwear to high fashion, footwear to accessories, we picked out the very best that we came across on our first day and wanted to make sure that we present a nice mix that represents the trade show and the current young up-and-coming fashion market best.Make sure to visit us at the ‘WOW by Highsnobiety’ section of the fair, located at Via Tortono 54 in Milan, just across the street of the main WHITE Milano show. Look out for further reporting from the show in the coming days!

Photography:Stefano Carloni for Highsnobiety.com










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